The analysts are key buying decision influencers, especially in B2B Technology. A strong AR program targets key analysts covering your company’s industry and the industries you sell into. We develop custom messaging to position the company as an industry leader and be relevant to the analysts that cover your markets.
BDMT has led client AR programs for 25 years: we position you as an industry leader and help maintain that position through consistent analyst relations. We also offer a global Analyst Relations program, irrespective of your current market.
The main benefits of an effective AR program include being shortlisted in analyst reports; receiving strategic advice from industry experts; getting unbiased positive quotes regarding key product features, benefits or use cases; and having an opportunity for referrals to potential buyers.
In the U.S., it is nearly impossible to penetrate the market and generate a meaningful customer base without analyst and influencer validation.