Author: sim

#5 Iconic Healthcare Show is Cancelled Due to COVID-19. What Korea Can Do to Win in Global HealthTech Markets in 2021?

Cancelled trade shows

HIMSS2020 is typically the biggest HealthTech get-together in the U.S. With only seven Korean companies among 1,300 exhibitors registered in 2020, what are they missing? HIMSS has been the largest healthcare technology trade show in the largest healthcare market (the U.S.) organized by the American Healthcare Information and Management Systems Society for half a century. […]

#2 Korean HealthTech at CES. Maximizing ROI on Event

Targeted Events - Trade Show Marketing Asia to U.S.

Despite many large trade shows being canceled for the rest of the year due to the ongoing COVID-19 crisis, this gives your company the time to strategize how to make the most of next year’s trade shows, such as CES 2021. We will share the insider view from our experiences promoting Korean companies at CES […]

〈14〉’올인원 디지털 지식 플랫폼’과 뉴 브랜딩 전략

끊임없이 쏟아져 나오는 새로운 기술 홍수로부터 북미 시장 확장을 목표로 하는 국내 라이프 사이언스 기업은 스스로를 차별화하기 위해 어떤 노력을 하고 있는가. 1958년 이래로 에드워즈 생명과학사는 의료기기 산업의 선두주자였다. 창립자 마일즈 에드워즈는 세계 최초의 인공 심장을 만드는 회사를 설립했다. 전 세계 기자들이 에드워즈 생명과학사가 세계적으로 인정받는 스타가 될 것이라고 예상하면서 이 업적을 다뤘다. 에드워즈 생명과학사처럼 […]

Direct-To-Consumer Marketing: What There Is To Know

In recent years, there has been an upsurge in the value experience has on a consumer. According to Salesforce’s State of the Connected Customer Report, “Customers’ standards for modern engagement are a far cry from the transactional one-size-fits-all experiences that were once a norm. Today, 84% of customers say the experience a company provides is […]