Where We Are Now And Where We Will Go In 2021 Did any of your 2020 predictions and sales plans turn out as expected? No, I didn’t think so. 2020 was the most disruptive year since the global financial crisis of 2008. Curiously, it primarily affected major Western economies where I live and work. Dysfunctional […]
BDMT Global, two-time Stevie Awards winner for remarkable achievements amid the COVID-19 crisis, launched the ‘Emergency Accelerator Program’ for companies to expand to the North American market and maximize sales around the world. The D2C+ Omnichannel Success Formula developed by BDMT Global, headquartered in Boston USA, has proven its effectiveness by winning two Stevie Awards. […]
Service for US market expansion during the Pandemic B2B buyers expect the same online experience they get from eCommerce to carry over to their B2B work. These fluid expectations are only growing with advances in eCommerce. According to a survey by the US market research firm Gartner, over 85% of B2B corporate customer service will […]
What we feel while doing global marketing in the North American market for over 20 years is that international companies are too dependent on overseas trade shows. Although it is clear that exhibitions are an effective channel for expanding overseas markets, it is only one of countless tactics that can be replaced. What do companies […]
An Innovative Strategy to Catch Two Birds with One Stone The direct to consumer (D2C) business model, in which manufacturers can freely communicate with buyers and sell products, is increasingly being utilized during the pandemic crisis. As companies that have succeeded in D2C emerged, the number of companies introducing D2C as a new growth engine […]
The pandemic has made the role of marketing more important than ever. According to the recently conducted Chief Marketing Manager (CMO) Survey’ in North America, 62.3% of companies responded that they would further strengthen marketing. They are busy establishing marketing strategies to prepare for a new market structure and environment in 2021. According to market […]
As consumer purchases in North America declined due to the pandemic, the strategy of beauty companies that have been targeting the anti-aging market started to see red signals. However, some companies have succeeded by taking advantage of the unique situation the pandemic created. Among our clients, Dermafirm, which pioneered the overseas market with high-quality skin […]
South Korea takes first place among all developed countries that have the best access to healthcare. Its internal handling of challenges due to COVID-19 earned it a well-deserved best-in-class reputation. As the second wave of the pandemic hit South Korea – the country’s response was unparalleled, yet again. It is now the opportune time to […]
Company X is one of the fastest growing and technologically innovative companies in Korea. The company became a leader in the high-tech equipment industry, supplying smart factories around the world with over 50-60% of global market share through its main business line. The company did not want to slow down. They were aggressively investing into […]
As a result of COVID-19, most of the global sales events such as overseas exhibitions and conferences for entering overseas markets were canceled or moved online. Success at online sales events can be difficult to achieve by only attending a simple webinar or a part of an offline exhibition that many companies are doing online. […]
How a K-Cosmeceutical Company Maximized Its Brand Value In the midst of a global crisis, the US arm of a Korean cosmeceutical company officially launched in the US market. The effects of the COVID-19 pandemic has caused many companies to pause plans, but we adapted the SMB’s US market entry strategy to proceed with a […]
5 Stages for CEO Adaptation for Sales Pipeline Survival During the current crisis, your organization’s quick ability to adapt to the new reality will determine if it survives, strives, or closes its doors. Don’t make the mistake of losing time and hoping that your dried-up pipeline will somehow come back if you just do more […]
How to Make Your Company Attractive Healthtech is exploding with M&As: major players like Walmart, CVS Health, Walgreens and other smaller entities are buying innovative technologies/startups to grow their own solutions with additional capabilities. There is a proliferation of healthtech and other healthcare-related startups (5,000+ of known entities around the world and counting) financed by […]
U.S. healthcare is taking a hit now, however, with potentially different executive governments in post-COVID-19 America, there will be an increased focus on improving public health (including taking control of underlying conditions that lead to more deaths). The Korean health system and leading manufacturers can teach the rest of the world how we won against […]
In a world shaken by COVID-19, predictions can be somewhat unreliable; however, we will still put them into the perspective for those evaluating future investments to help them make the right decisions. Sanitation, Virus-Fighting and Sickness Prevention. The U.S. is battling COVID-19 and it will be a long battle until a vaccine is invented. The […]
It’s difficult to start a conversation on any important topic without reflecting on how it relates to or is affected by the ongoing global COVID-19 crisis. In the case of entrepreneurship, there is an optimistic sentiment. We have not yet seen the worst interruptions of global supply chains and business relations, but they are coming. […]
In a world shaken by COVID-19, predictions can be somewhat unreliable; however, we will still put them into the perspective for those evaluating future investments to help them make the right decisions. Sanitation, Virus-Fighting and Sickness Prevention. The U.S. is battling COVID-19 and it will be a long battle until a vaccine is invented. The […]
There are a few things that cause business owners more anxiety than uncertainty, which COVID-19 has brought in spades. Mandatory shutdowns, supply chain interruptions, and social distancing are impacting every industry differently. What can businesses do to proactively respond to the market changes and to best adjust to the new needs? Despite the radical changes […]
Race to Solutions in Healthcare: Join or Compete? Healthcare and HealthTech are becoming more sophisticated every year. The world is grappling with a quickly aging population, climbing comfort expectations, and increasing life expectancies in most countries. Governments have long been custodians of national health systems in the most developed countries (except for the U.S. and […]
KIMES to Become Catalyst of Korean Expansion Globally in 2021, After Canceling This Year’s Event Due to Coronavirus The international medical industry is booming because as the population gets older, it requires more healthcare, not to mention the investments made in relation to COVID-19. More money is being spent on healthcare by all nations, now […]
HIMSS2020 is typically the biggest HealthTech get-together in the U.S. With only seven Korean companies among 1,300 exhibitors registered in 2020, what are they missing? HIMSS has been the largest healthcare technology trade show in the largest healthcare market (the U.S.) organized by the American Healthcare Information and Management Systems Society for half a century. […]
The U.S. healthcare sector is the largest, most expensive, and most complex in the world. The annual spending per capita is the highest in the world—between healthcare and long-term care combined, it amounts to almost $4 trillion. Why is it so expensive? The U.S. healthcare sector is run by a private sector and is very […]
Transformation of healthcare is a hot topic as this major industry is on the move to revolutionize its conservative processes, to invent new products, and to adapt and improve infrastructure innovations already implemented in other industries. Globally, massive investments are made into custom solutions to meet the unique needs of healthcare providers and customers. In […]
Despite many large trade shows being canceled for the rest of the year due to the ongoing COVID-19 crisis, this gives your company the time to strategize how to make the most of next year’s trade shows, such as CES 2021. We will share the insider view from our experiences promoting Korean companies at CES […]
Digital Transformation of most industries is now on the roll globally. Your company is probably in the middle of one now or is planning to launch one soon. Yet, according to the Everest Group, a U.S. analytics firm, 73% of enterprises failed to provide any business value from their digital transformation efforts. You can invest […]
