Building Blocks for Business Growth in 2021 - Post Pandemic
Growth Marketing Certificate for Global Executives
Training Agenda: What to Expect
Are you using pandemic downtime wisely? Are you training your team to best position you for the post-COVID-19 market?
Learn and implement the fundamental blocks of global growth strategies and tactics that will increase your footprint and market share while others feel lost, disoriented, and don’t have a plan.
1. Maximize Your Outreach Results Through Inbound Content.
Are your assets supporting your outreach effort and getting you qualified leads fast? Do your assets help position you as a thought leader and strengthen your brand as an international expert in the category? Do you provide solutions to the current problems your targets have? Does your outreach effort yield a strong ROI? If your massive email or LinkedIn campaigns are not getting you high results, chances are you missed some important steps in business development.
Find out the most effective steps in how to build a pipeline using inbound content that prospects want to read and watch and how to demonstrate your superior industry expertise.
2. How to Convert More Leads by Optimizing the Buyer Journey.
Your website is your major 24/7 sales rep that never takes a break. It should work as a strong magnet that functions like New York City’s Grand Central Station connecting multiple streams of traffic. What would you need to do to optimize website functionality to become a powerful marketing hub to assist in your business expansion? Is your website providing connected experience between all touchpoints with your brand online that lead prospects to the website?
Find out common mistakes and conversion killers companies inadvertently place in the way of a lead and how to smooth the buyer journey across channels and minimize the loss of perfectly qualified leads.
3. Get Found Before Pushing Out a Massive Outbound Email Blast.
How much is your team following email best practices to ensure top deliverability and response rate? If they are not professional email marketers, they are likely to be making these five crucial mistakes day in and day out.
Find out what must change in your email practices in order to meet your response and business growth goals and how to use email to move prospects down the sales funnel. Avoid failures and pitfalls while trying to meet sales goals with low-cost blast emails.
4. How to Build Relationships with Buyers With or Without Trade Shows.
Every buyer needs to spend time and have multiple opportunities to learn about your solutions in order to build trust in your brand, especially if you are an international brand that is not well known in the U.S. In the absence of trade shows due to COVID-19, you can position yourself as a thought leader and build relationships while still moving the sales funnel by deploying a variety of online tactics such as webinars, virtual expos, newsletters, etc. and promote them across multiple channels. It is important to know how and when to best use them to make sure the prospects are most receptive. Deploying tactics without a comprehensive plan can significantly backfire.
Learn how to transform your marketing capabilities and focus and implement multi-channel marketing for successful webinar-based educational events and other high-impact remote tactics. Continue to build your lead pipeline so that it is ready for relaunching to business as usual post-COVID-19.
5A. How to Grab the Biggest Piece of the eCommerce Market.
With no ability to shop in stores, consumers are pushing eCommerce to new highs. Whether you are a U.S.-based business or an international brand—online-only shopping creates unprecedented opportunities to grab market share in any national market. Are you participating in this bonanza? Are you seeing a surge in orders?
It’s time to expand your market opportunities if you already have eCommerce in place or get started if you are thinking about adding an eCommerce channel to drive more revenue.
Find out what you can do to maximize traffic and your conversion rate for eCommerce business right now.
5B. How to Acquire B2B Target Accounts with ABM.
There is a group of target accounts you want to acquire more than any others. If you could only create cross-channel marketing outreach just for these accounts and nobody else... Now you can! In contrast to standard wide-reaching campaigns, ABM (Account Based Marketing) targets specific accounts. With the COVID-19 slowdown, the winning strategy is to focus on the best prospects. Is your sales and marketing team focused? Or are they still going for quantity?
Find out how to create focused personalized multi-touchpoint campaigns across a variety of channels, including email, Google Display, social, direct mail, retargeting, and more.
Details of the Program
Our training program can help business leaders of international companies and sales and marketing practitioners with ideas and practical tips on how to meet increasing sales goals on a modest budget during and after the COVID-19 crisis.
Transform your marketing practices to use more Inbound Marketing because you can’t really develop your business and sell with generic email blasts anymore.
BDMT Global has been advocating for and helping global companies implement Inbound Marketing for a long time as the most cost-effective method of lead generation and market expansion.
Pricing available upon request.
Suzy Im, Managing Partner at BDMT Global, an international growth and outsourced business development and marketing transformation team, former SVP at TribalVision Worldwide, and Marketing Faculty at Emerson College.
Business Development & Marketing Transformation (BDMT) Global is an outsourced business growth & marketing execution team offering strategic go-to-market, business development, and strategic & tactical services for Asia-based companies trying to break into the U.S. Market.
Customization Options for Your Company
If you are interested in curriculum customization, please, contact email@example.com.
For large teams group discounts are offered. Inquire about your specific situation.
About BDMT Global
Headquartered in Boston, Business Development & Marketing Transformation (BDMT) Global is led by a group of award-winning experts focusing on specific industries such as life sciences, medical devices, health & wellness, technology, manufacturing, crowdfunding, and entrepreneurship. BDMT Global is an outsourced business growth and marketing execution team offering strategic go-to-market, business development, and marketing services for international companies trying to break into the U.S. market and other parts of the world.
The division is led by Suzy Im, the Managing Partner of BDMT Global and former SVP of TribalVision Worldwide. Suzy is an internationally recognized name in global BD (Business Development) and MT (Marketing Transformation) and has been featured in publications such as Fortune Magazine.
For more information, please contact firstname.lastname@example.org.