Training Agenda: What to Expect
In our training, we will cover the best practices of developing new business through events, in addition to increasing your brand visibility. The pandemic crisis has decreased the possibility of finding new sales and growing pipelines through live events, replacing them with less effective webinars.
1. Most Effective Events From Before COVID-19
These types of events were the most productive in terms of filling in the pipeline and moving prospects through the pipeline stages. COVID or not – they are still the best revenue drivers.
- Private events at key geographical hubs
- Trade shows + programs for awareness and lead gen programs
- Snack & demo by-invitation events only
2. Do Not Let Your Pipeline Dry Out Now
Even with venues closing, these programs are still relevant. Come to learn how you can deploy them for your business development needs in the new virtual environment. If you fall behind now, your business with the empty pipeline will not be able to catch up.
- Implement the same events – just virtually
- Everyone works online now and is easier to engage
- Spend less on virtual programs than real-life events
3. It’s Not the Event That Was Missing – It Was Channel Optimization
Even before the pandemic, your investment into events was not optimized. You will love our tried-and-true method of investment ROI maximization, by deploying, among others, the following strategies:
- Proper use of LinkedIn for pre- and post-event outreach
- Email outreach game-changing strategies for increased ROI
- Personalized content and persona-based outreach tracks
Details of the Program
With some details to add – this is ALL YOUR ORGANIZATION will need to benefit from event-based demand-generation strategies.
We can personalize the training for your business based on your specific product/ industry.
After this training, you may not ever want to go back to the expensive trade show booths again.
Learn more about our award-winning event and our unique tradeshow optimization methods.
Pricing
Pricing available upon request.
Instructor
Suzy Im, Managing Partner at BDMT Global, an international growth and outsourced business development and marketing transformation team, former SVP at TribalVision Worldwide, and Marketing Faculty at Emerson College.
Business Development & Marketing Transformation (BDMT) Global is an outsourced business growth & marketing execution team offering strategic go-to-market, business development, and strategic & tactical services for Asia-based companies trying to break into the U.S. Market.
Customization Options for Your Company
For group discounts and personalized company-specific training, please contact us at amaheshwari@bdmtglobal.com to inquire.
About BDMT Global
Headquartered in Boston, Business Development & Marketing Transformation (BDMT) Global is led by a group of award-winning experts focusing on specific industries such as life sciences, medical devices, health & wellness, technology, manufacturing, crowdfunding, and entrepreneurship. BDMT Global is an outsourced business growth and marketing execution team offering strategic go-to-market, business development, and marketing services for international companies trying to break into the U.S. market and other parts of the world.
The division is led by Suzy Im, the Managing Partner of BDMT Global and former SVP of TribalVision Worldwide. Suzy is an internationally recognized name in global BD (Business Development) and MT (Marketing Transformation) and has been featured in publications such as Fortune Magazine.
For more information, please contact amaheshwari@bdmtglobal.com