Do all your prospects know about you? Are you influencing their opinions about your industry or letting competitors do that? Are you there when they look for information about existing solutions?
Digital Marketing is the sales function in the digital economy. And, it is a more economical and longer-lasting form of sales than traditional sales driven by a sales rep.
Over 76% of B2B deals go to the vendor that the buyers were familiar with before they started the sales cycle. Digital presence, content, and outreach will drive prospects to the vendors when they are finally ready to buy.