Now that you are ready for expansion, get practical advice and ask lots of questions before making a risky and expensive investment that may or may not pay back. Time and time again we see Asian companies make the same mistakes as they come to the U.S. market. It’s usually one or more among these:
Past Asian companies didn’t properly plan their market entry which resulted in wasted time and money and a lost opportunity for growth. Too often, competitors with inferior products but a good market knowledge increase their U.S. and/or global market share while the major players suffer from poor market entry strategy.
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