Marketing Transformation Blog

Chatbot Vs. Live Chat

We’ve all been customers shopping or browsing on a website at some point. After some time looking through various products, you find the one you are interested in …

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Map Out Your Customer Decision Journey

Companies used to be in control. The traditional sales funnel model consisted of the company pushing the prospect through stages of awareness, familiarity, consideration, and eventual purchase. It …

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Start with a Plan

Overwhelmed by today’s proliferation of communications channels, marketers often focus their attention on the project of the moment. Without a strategy-first approach, these businesses frequently spend their marketing …

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Five Steps to Account Based Marketing

Account Based Marketing is a specialized approach that has been proven for B2B industries. Traditionally, marketing has focused on producing a “wide-net” funnel where marketing is used to …

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