Healthcare in the US is very complex. A global health crisis pushed medical devices, especially prevention and wellness devices used in home health care to record-selling volumes. Are you benefiting from this trend and receiving the unexpected bounty of the market?
Do you have a strong team with expertise in launching or expanding a product in a new market, especially in the digital marketplace to meet the new normal? Where would you start to find the right distributors to partner with? How would you make sure your product lands in their hands?
Disruption of trade show-based selling is making it hard to launch in traditional ways—your business needs top-notch expertise in virtual launch and online selling to adjust to the changes due to the COVID-19 crisis.