Learn About Virtual Live Sales Events From the Gold Stevie Award Winners
In the B2B world, lead generation went 100% virtual due to the global COVID-19 pandemic. It led to a great deal of anxiety around disruption in pipeline building caused by a major gap in meeting prospects face-to-face. For most B2B companies, attending trade shows and meeting prospects for executive breakfasts and other events was essential to generating revenue.
According to Zoominfo, in 2018, 41% of companies considered events to be the top lead generating channel for their businesses, aimed at increasing event funding in 2019 and beyond.
Fast forward to 2020. Global pandemic. Trade shows canceled.
Webinars flood the digital space to make up for the lost events, yet, they fail to deliver what’s essential – real-time face-to-face interactions, meetings with multiple people, moving freely from booth to booth to reignite old acquaintances and make new connections.
And this is where a Virtual Live Sales Event takes the prize. Literally.