In high-tech it’s not enough to produce an outstanding innovative product that delivers major outcomes for your clients. Do you currently have strong support from tech industry analysts who can make or break the deals in the global market sales?
If you are a B2B tech vendor selling products or solutions, you must make sure you secure strong references to technology industry analysts.
Your business must also have the agility and efficiency of a digital-native enterprise to successfully compete in a crowded B2B technology marketplace.
More than ever, your sales need to be driven by online buying journeys, instead of being stuck paying for highly-compensated and difficult-to-manage sales reps. Time to introduce the new digitally-native business development and a customer-centric marketing transformation.