International companies invest tens of thousands of dollars into exhibit booths, travel expenses, staff, brochures, and displays. However, when used alone, this tactic is not very effective by itself. And the highest attendance expos may not yield the best ROI.
We treat Trade Show + as a multi-channel marketing strategy to create a differentiated experience for your prospects and audience of interest. We help you with selection, preparation, execution, and real-time support.
Trade show selection involves analyzing the options based on relevance (proportion of key target audiences that will attend), number of exhibitors, location, and other factors, not just the show size.
In order to maximize the ROI, treat the trade show strategy like a multi-channel marketing campaign, preparing your prospects for meeting with you, ensuring they are not just top-of-the-funnel leads by the time they meet with you, but have progressed down the funnel.
4,000 Target Audience Practitioners
Our Client, the Only Category Representative at the Trade Show
180 Leads from U.S.-Based Trade Shows
3 Distributor Inquiries From a Trade Show
2 Days + 10 Meetings In-Person At-Event White Glove Concierge Service
Sold ~20 units at the Trade Show
Exclusive focus: Our client was the only device manufacturer from ultrasound category at a show attended by almost 4,000 target audience practitioners
TribalVision.com