Learn About Virtual Live Sales Events From the Gold Stevie Award Winners
In the B2B world lead generation went 100% virtual due to the global COVID-19 pandemic. It led to a great deal of anxiety around disruption in pipeline building caused by a major gap in meeting prospects face-to-face. For most B2B companies, attending trade shows and meeting prospects for executive breakfasts and other events was essential to generating revenue.
According to Zoominfo, in 2018, 41% of companies considered events to be the top lead generating channel for their businesses, aiming at increasing event funding in 2019 and beyond.
Fast forward to 2020. Global pandemic. Trade shows canceled. Webinars flood the digital space to make up for the lost events, yet, they fail to deliver what’s essential – real-time face-to-face interactions, interactions with multiple people in the same space, moving from booth to booth to reignite old acquaintances and make new connections.
And this is where a Virtual Live Sales Event takes the prize. Literally.
Our innovative Virtual Live Sales Event won a Gold Stevie Award 2020 at American Business Awards (ABA) in the Live Event category.
The Virtual Live Sales Event connected numerous entrepreneurs from Korea, Singapore, US and other countries to each other and to an entire entrepreneurial ecosystem: media, associations, leading global brands, and trading platforms. The event agenda and structure is quite similar to live trade shows and continues building your pipeline like a real trade show would, complete with pre-show and post-show activities for leads.
Learn how we help our clients. We share our award-winning expertise in combining virtual sales events with multi-channel optimization.
It will help you survive during COVID-19 and thrive after.
Our experience in designing and building custom events spans 50+ years: from trade show-based to small targeted sales events and pipeline building meetings. Our Event+ methodology will surely maximize your event-centric lead generation efforts, augmenting them with omnichannel marketing mix to result in a successful outcome. We will share what worked with our international clients before and how to make it a great success for your business.
If you have any questions before you are ready to register – let us know. We will be in touch with you shortly.
We also conduct Virtual Live Sales Event trainings on demand specifically adapted for your sales & marketing needs using your company’s use case. At the end of training, your team should be able to successfully plan and execute multi-channel event-centered campaigns that replace trade shows and / or augment them.
We are looking forward to helping your team fill in the pipeline again!